In the hierarchy of a large corporation, General Managers are positioned below the Chief Executive Officer or Chief Operational Officer. They have a wide spectrum of duties related to the advancement of the company’s business that include responsibilities for strategies, structures, budgets, and financial outcomes.
In particular, the General Manager is responsible for supervising the company’s operations and ensuring that every department follows established business strategies. General Managers also develop business and performance goals and tactical programs that will lead to the achievement of these goals. General Managers also evaluate and make decisions about major investments in equipment and infrastructure. Their other duties include establishing production, marketing, field, and technical services and practices.
General Managers participate in the image-making of their company. This involves collaborating with customers, government, community organizations, and co-workers. To advance the growing of the business, General Managers are expected to maintain and always improve their own profession knowledge. To do so, they participate in various workshops, read professional publications, and participate in professional societies.